Snap, Crackle, and Pop – A Prophecy for the Future
By Tabitha Korol
The gnomes of Snap Crackle, and Pop have new meaning in the 21st century, a far cry from their inception, but perhaps more momentous.
Who could have imagined in 1933, when The Kellogg Company invented the advertising gnomes, SNAP, CRACKLE, and POP for its Rice Krispies cereal, that the words would be prescient for the early 21st century? Kellogg’s words merely evoked the sounds of the product’s bursting in milk, but today they could be applied to no less a calamity than the demise of Western culture.


