‘Vast majority’ of Jewish students are connected to Israel, insists Brandeis prof
15 years of comprehensive study leads Prof. Len Saxe to laugh off ‘devastating’ allegations that millennials are losing support for Jewish state
Participants in a Taglit Birthright program celebrate at an event held at the International Conference Center in Jerusalem on January 14, 2015. (Hadas Parush/Flash90)\
The truth is of the utmost importance to Brandeis University Prof. Len Saxe, an American social psychologist whose early work often dealt with the veracity of lie detector tests. Which is why he was “triggered” last week when he saw research that he found unreliable.
Saxe stopped by the offices of The Times of Israel this week during a brief Israel trip to address what he saw as unfounded statements in an article last week about Brand Israel, an initiative of marketing and public relations experts, which alleged a “devastating” loss of Israel support among Jewish college students in the United States. Over the past 15 years of Birthright-Taglit trips to Israel, he has collected data for comprehensive research on the state of mind of young Jewish adults.





