IDF claims victory in Pillar of Defense social-media war
Social-media experts say official Israel effectively conveyed its narrative to unprecedented numbers
Last November’s Operation Pillar of Defense — in which Gaza terrorists fired some 1,500 rockets at Israel, and the Israeli air force flew a similar number of raids at terror targets — was notable for a number of reasons.
The eight-day conflict, which ended with an Egyptian-mediated ceasefire that has held for the three months since, saw six Israelis killed, about 170 Palestinians killed (120 of whom were engaged in terrorism, according to the IDF), Gaza rocket fire hitting as far north as Rishon Lezion, and the Iron Dome defense system intercepting 84% of the rockets at which it was fired. It also marked the first time Israel beat the Palestinians in hasbara — public diplomacy — said Sascha Dratwa, the IDF director of new media.
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